Norm Marshall

Norm Marshall. Courtesy of the Hamilton Spectator |
Norm Marshall 1918 - 2008
Hamilton media pioneer well-known for his Red Wings Hockey
broadcasts
Norm Marshall, one of Hamilton’s best-known and prolific
broadcasters died recently (November 5, 2008). Marshall was just
a few days short of his 90th birthday.
While the veteran television
and radio personality covered a wide range of sports on the local
level, he started his career as the play-by-play announcer for
the Hamilton Tiger-Cats. He helped in presenting the first televised
Grey Cup in 1952 on the CBC.
He also went to work for CHCH television
in 1954, remaining at the station until 1997. After “retiring” from
broadcasting, he taught media studies at Mohawk College and was
the first public relations spokesman for Copps Coliseum.
But for
many years Marshall was on the mike for CHCH’s broadcast
of the Hamilton Red Wings hockey games, and he would climb up into
the little booth at the Forum to present the play-by-play action
to a devote group of Junior A fans.

Norm Marshall. Courtesy of the Hamilton Spectator |
The show was known as Hockey
Night in Hamilton, and in the early 1970s was the only league
game telecast in the area. He along with color commentator Sandy
Hoyt, would start getting ready around 6:30 pm while the rest of
the crew had been would setting up, taking about an hour before
going live at 7:00 pm. The audience not only reached fans in the
Golden Horseshoe area, the games were watched by fans as far away
as North Bay and Western New York State.
In a 1972 Spectator story,
Marshall, who was sports director for both CHCH and CHML Radio,
described how he would have to shift his delivery from presenting
a studio newscast to getting mentally prepared for presenting
an exciting hockey game. Sometimes the change was awkward.
“Keeping excitement in a game between
the league-leading junior Marlies (Toronto) and the Red Wings firmly
entrenched in last place would be tricky,” noted the article, “and
Marshall frowned when he learned junior superstar Marty Howe had
been scrapped from the Toronto team with a Charlie horse.”
Marshall
noted that a previous game in Toronto had provided more excitement,
and he was able to capitalize on that excitement.
“Last week
in Toronto was the best game I’ve been involved
in for a long time,” he said. “The Russian student
team and the U of T Blues. You could feel the tension. I got off
the news at 6:30 (in Hamilton), had to be a Varsity arena by 8.
But when I arrived everything was set. This team has been together
so long, when we start to roll nothing can stop us.”
Along
with Marshall and Hoyt, a major part of the CHCH broadcast team
was producer Henry Pasila, who kept the game coverage fluid and
interesting. In charge of the games since 1965, Pasila was an expert
on providing the unusual and necessary camera angles from the Forum’s
protruding steel beams and low ceilings.
Marshall earned many accolades,
including the Fred Sgambati Media Award in 1985 for his contributions
to youth sports, and he was named to Hamilton’s Gallery of
Distinction in 1994.
As the consummate professional, Marshall was adept at changing
his delivery from one venue to another.
“For a newscast you
have to be calm and sincere,” he
has said. “Then for hockey it’s completely switched.
You’ve got to turn on the viewers and keep them involved.”
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